







The NHL rosters stars from 20-plus countries, so overseas fans already have hometown heroes in the league’s fastest-paced sport. Prime-time weekend broadcasts and localized social channels now deliver those games in viewers’ own languages and time zones. Building on that foundation, our international project scales native-language handles and regional partnerships to convert casual curiosity into lasting fandom.
The NHL rosters stars from 20-plus countries, so overseas fans already have hometown heroes in the league’s fastest-paced sport. Prime-time weekend broadcasts and localized social channels now deliver those games in viewers’ own languages and time zones. Building on that foundation, our international project scales native-language handles and regional partnerships to convert casual curiosity into lasting fandom.
1.8 B impressions • 57.9 M engagements • 866 K new followers