Context:
Fans outside of the United States lacked tailored content despite surging interest.
Action:
Opened country and language-specific X, Instagram, Facebook, TikTok, WhatsApp communities.
Spotlighted local stars in personality-first Reels/TikToks.
Scheduled game coverage in prime local time.
Cross-posted @NHL content with regionalized captions/graphics.
Collaborated with La Liga, AFL, Vogue, NFL for crossover moments.
The Execution:
- NHL teams supply behind-the-scenes assets.
- Local influencers & former NHLers amplify reach.
- Cross-sport athletes & broadcasters bring new audiences.
- Weekly dashboards per territory (impressions, views, engagement, sentiment).
- A/B tests on format, tone, and publishing cadence.
